The progressive digital transformation is increasingly opening the doors to innovative technologies for companies in all sectors. Especially VR & AR apps for B2B have established themselves as groundbreaking tools that have the potential to replace traditional Enterprise applications completely. From virtual conference rooms to interactive product visualizations and in-depth training, the immersive experiences enabled by these technologies are ushering in a new era of B2B communication and collaboration.

The use of these technologies is not limited to pure imagination, but is supported by tangible investments: For example, experts predict that German companies will pour close to 850 million euros into AR, VR and MR by 2020. This illustrates the confidence in the comprehensive application potential of VR & AR, which aims not only to increase process efficiency, but also to design and implement innovative business models.

Important findings

  • VR & AR applications are revolutionizing the nature of B2B communication and business collaboration.
  • The combination of digital transformation and innovative technology enables completely new Enterprise applications.
  • By 2020, considerable investments amounting to 850 million euros will be made in VR & AR in Germany.
  • VR & AR enable companies to make their processes more efficient and develop new business models.
  • Immersive technologies offer unprecedented potential for training, product development and customer engagement.
  • The targeted use of these technologies makes it possible to be close to the customer and create interactive experiences.

Introduction: The revolution of B2B interaction through VR & AR

The way in which we conduct business is characterized by Virtual reality and augmented reality are undergoing a fundamental change. Business applicationsthat only a short time ago seemed like utopia have now become a tangible reality thanks to these technologies. The combination of VR and AR creates Innovative communication optionsthat take B2B interaction to new dimensions.

Although VR has often been seen as a gimmick in the past, the business world is now recognizing its disruptive potential. These technologies offer far more than mere entertainment - they are a powerful Tool for marketingtraining and product design. In the B2B sector in particular, companies can benefit from the use of Virtual reality their Products and services in a way that was not possible before, allowing them to differentiate themselves in a highly competitive market.

The skepticism of some IT managers and executives towards the business use of VR and AR apps is increasingly fading in view of the visible successes and rapid developments in the field of VR and AR. Virtual reality. The fact that companies from a wide range of industries are beginning to Business applications shows that we are at the beginning of a profound change.

Innovative companies that set the course for the use of VR and AR in their business strategy at an early stage are positioning themselves as pioneers on the path to future-oriented B2B communication and collaboration.

The developments in the Virtual reality indicate that business models, product presentations and training methods will change permanently. These innovative communication options make it possible to communicate complex products and processes in an intuitive and impressive way, which ultimately leads to an increased Customer loyalty and a more efficient value chain.

  • VR & AR open new doors in B2B product presentation and offer immersive customer experiences.
  • Through interactive training methods, they lead to effective and sustainable knowledge transfer.
  • They initiate a paradigm shift in marketing strategies by immersing customers in the product world.

In view of these developments, it is essential for companies to keep an open mind and not only recognize the opportunities offered by VR and AR, but to actively exploit them. Because one thing is clear: the Virtual reality and their applications will revolutionize the business world as we know it, offering a clear competitive advantage to those who rise to the challenge.

VR & AR apps for B2B: potential and forecasts

The impressive growth curve of investments in Immersive technology shows the extent to which German companies are responding to the advancing Digitization set. With a planned investment of almost 850 million euros by 2020, it is clear that both virtual reality (VR) and augmented reality (AR) are seen as driving forces for innovation in the B2B sector. These technologies have the potential to disrupt operational traditions and pave the way for effective and interactive B2B applications to pave the way.

Investments in immersive technology

If we look at the figures, we recognize the trust that has been placed in Immersive technology is set. The forecasts are a strong signal of their growing importance in a world that is increasingly relying on Digitization and innovation. The trend towards immersive B2B applications is reflected in the willingness to allocate significant financial resources to its development and implementation.

The impact on traditional business processes

How does it change Immersive technology established business processes? By redesigning learning, development and collaboration. It gives companies the opportunity to leave traditional methods behind and break new ground - a step that not only promotes innovation, but also promises a more sustainable and efficient business world.

Technology Investment until 2020 Areas of influence
Virtual Reality (VR) 850 million € Product development, training, marketing
Augmented Reality (AR) 850 million € Product presentation, maintenance, repair
Mixed Reality (MR) 850 million € Collaboration, remote maintenance, interactive design

The table shows that the areas of application for VR and AR are diverse and affect a range of business functions. Especially in the context of Digitization is undergoing a realignment aimed at cross-divisional innovation and increased process efficiency.

Understanding VR and AR: a technology overview

The progressive VR solutions for companies have become increasingly important in recent years and offer an almost limitless range of possible applications. VR- and AR technology transform traditional business processes and create unique user experiences.

The Virtual Reality (VR) enables complete immersion in digitally created environments and is used in areas such as employee training and product visualization. The potential of VR is particularly evident here: In virtual worlds, complex processes can be simulated and training can be carried out under realistic but risk-free conditions.

At the same time, the Augmented reality (AR) adds digital elements to the real world. This superimposition offers, for example Maintenance work additional information and assistance by displaying data directly in the user's field of vision. The combination of real and virtual aspects significantly expands the range of options for action.

Both technologies use a range of sensors, cameras and displays to create and enhance the corresponding experiences. The focus here is on the user's interaction with the digital environment, be it through movement, gesture control or the operation of virtual instruments. This interaction is essential for intuitive and effective use in a corporate context.

The added value of these technologies for companies is expressed not only in the Increased efficiency and cost reduction also lie in an improved understanding of complex content and processes. It is therefore clear that VR and AR are key components for the digital transformation and sustainable corporate growth.

Innovative VR and AR solutions open up opportunities for companies to optimize their own business processes and increase Customer loyalty through impressive, interactive experiences.

AR & VR in product demonstration and sales

The way in which products and services are presented and marketed in the B2B sector is changing through Virtual showrooms and Digital product presentation a revolutionary change. AR and VR are opening up new dimensions in sales, allowing customers to immerse themselves in immersive experiences and gain an in-depth insight into the product range - often without having to have physical products on site.

Virtual showrooms and trade fair appearances

In Virtual showrooms visitors can explore a wide range of products in a digitally designed environment. They provide a detailed look at machines and systems that could not be presented on a trade fair stand due to their size or complexity. Here the Digital product presentation plays a central role and enables companies to demonstrate their product diversity in an impressive way.

Through the use of AR technology architects and planners can integrate their conceptual models into real environments. For example, construction projects can be visualized in the context of their future locations and made accessible to all stakeholders.

Interactive product configurators

With the help of interactive product configurators in VR, customers can customize their desired products and thus create a tailor-made solution. This type of digital product presentation leads to an increased understanding of the product and its functionalities while offering an unforgettable shopping experience. The interactivity and direct feedback that VR offers creates a strong bond between the customer and the product even before the actual purchase decision is made.

The combination of AR & VR opens up completely new avenues in product demonstration and sales. They not only allow for a precise and appealing presentation of products, but also enable interactive and personalized customer experiences that remain in the memory.

VR application scenarios in training and further education

The use of virtual reality (VR) in the Training and further education opens up new dimensions for learning and teaching methods. With virtual training simulators technical operating procedures as well as complex processes can be trained in a practical way without taking any real risks. VR thus enables immersive and interactive knowledge transfer in academic educational institutions and corporate training courses.

Virtual training simulators

In various industries virtual training simulators have established themselves as effective tools for training employees in a targeted and sustainable manner. VR technology makes it possible to create hazard-free environments in which the conditions of real operations can be precisely simulated. From aviation and medicine to heavy industry - the areas of application are diverse and the benefits are evident.

Knowledge transfer in 3D

The three-dimensional presentation of teaching content using VR not only increases learners' receptiveness and motivation, but also creates a practical teaching environment. This type of Knowledge transfer in 3D helps to better understand complex interrelationships and efficiently implement what has been learned. Especially in safety-critical professional fields, VR can make a decisive contribution to improving the quality of training.

Sector Advantages of VR Examples of use
Medicine Risk-free training for operations Simulation of surgical procedures
Aviation Simulation of flight maneuvers without danger Training for pilots and crew
Industry Teaching complex machine operation Further training for system operators
Education Interactive experience of learning content Use in schools and universities

Immersive technologies for collaborative work

Developments in the area of Immersive working environments have fundamentally changed the way we work together. Digital collaboration plays a key role here by enabling teams to come together in real time, regardless of physical distance, and drive ideas and projects forward together.

Platforms such as the Nvidia Holodeck take this approach to a new level. Here you can find Digital collaboration and team dynamics in Immersive working environments which enable a new form of interaction and collaborative working.

One clear advantage of this technology is the optimization of work processes in product development. By collaborating in virtual 3D environments, design errors can not only be identified at an early stage, but also corrected immediately. This creates immense added value for companies that are able to bring their products to market faster and save time and resources in the process.

Immersive technology platform

  • Communication and interaction in real time across spatial boundaries
  • Collaborative work on 3D models and projects
  • Promoting innovation and accelerating development processes
  • Saving time and resources through early error identification

A concise example of effectiveness Immersive working environments is collaboration in the field of vehicle construction. Teams from different locations can meet within a VR environment and work together on the design and optimization of new vehicle models.

Field of application Advantages Example
Product development Early fault detection Virtual prototyping
Design coordination Collaborative design options Model configuration in 3D
Training & education Practical simulations Safety training for employees
Project management Interactive project planning Virtual construction site inspections

To realize the full potential of VR in the context of Digital collaboration companies rely on the continuous development of Further training for your employees in the use of these technologies and thus promote a culture of innovation and collaborative development work.

Virtual worlds create spaces of unlimited possibilities and set the course for a future in which Digital collaboration and Immersive working environments form the basic framework of the working world.

The role of VR in the field of virtual conferences and events

In the context of the digital transformation virtual conferences and Online events has developed into an important part of corporate communication. Here, the use of virtual reality (VR) opens up new possibilities that complement and enrich traditional formats. In particular, there is an emerging trend for specialized conferences and trade fairs such as the "Medical Shift" to increasingly take place in virtual worlds, which is not only limited to reducing travel costs, but also significantly increases the levels of interaction and engagement.

Efficiency and engagement with online events

VR technology has opened up innovative ways to Virtual conferences more efficient and engaging. Participants from globally dispersed locations can interact in a shared digital environment, which significantly increases loyalty and engagement at the event. The immersive properties of VR break down barriers that traditional Online events and allow for a deeper and more meaningful interaction between participants and content.

Overcoming spatial boundaries

Virtual reality emphasizes the concept of Online events to a new level. It makes it possible to bridge spatial distances with ease and offer a platform for exchange and networking that is more boundless and creative than ever before. With VR-based software for virtual conferences geographical limitations become irrelevant, and access to knowledge and dialog between experts is realized without the need for a physical presence.

In summary, it can be said that virtual reality technology is a dynamic field within the world of Online events opened up. The increased use of VR not only saves time and money at events, but also creates a platform that enriches the experience and interaction of participants in an impressive way.

Augmented reality in after-sales service and maintenance

Augmented reality (AR) is revolutionizing the field of After Sales Service and maintenance. By using AR-supported maintenance instructions and fault diagnostics, users can make their work much more effective. This leads to a considerable increase in the quality of the work performed. Maintenance work. Not only the efficiency, but also the Security of the service personnel and the products to be serviced can thus be significantly increased.

A key element that makes AR so valuable in the after-sales sector is the ability to make complex information for maintenance processes easy to understand and understandable. Service technicians receive all the necessary information directly in their field of vision in real time, which not only saves time, but also reduces potential sources of error and increases productivity. Increased security.

The following table shows exemplary case studies that demonstrate the added value of augmented reality in the After Sales Service to show:

Area of application Function Benefits for after sales service
AR instructions for Maintenance work Display step-by-step instructions Increasing the efficiency and accuracy of Maintenance work
Fault diagnosis Visualization of error sources and solution approaches Acceleration of error detection and increase in Security
Training courses Interactive training modules using AR Improving the understanding of complex service activities
Remote Assistance Real-time support from experts Enables immediate help and knowledge sharing

This table illustrates how augmented reality can After Sales Service and not only makes maintenance more efficient and safer, but also increases customer satisfaction through faster and more precise service.

The use of AR technology in the After Sales Service therefore not only means an improvement in internal processes, but also represents a decisive competitive advantage when it comes to Customer loyalty and trust. Companies that invest in this forward-looking technology are thus taking an important step towards an optimized, secure and customer-oriented after-sales experience.

Use of VR & AR for customer loyalty and marketing

In the age of digital transformation, virtual and augmented reality (VR & AR) are becoming increasingly important in the field of experiential marketing. These technologies open up innovative ways to intensify customer loyalty and revolutionize marketing strategies. By creating unique, interactive experiences, VR & AR promote a new dimension of customer engagement.

Experience-oriented marketing with VR and AR

The concept of experiential marketing is taken to a new level through the use of VR & AR. Customers have the opportunity to experience brands and products in a way that goes far beyond traditional marketing measures. Embedded in an interactive, digital world, the brand experience becomes an immersive event that arouses emotions and strengthens customer loyalty.

Companies that integrate VR & AR into their marketing are able to provide customers with more than just information - they offer a real experience. Especially in retail and product presentation, this technology is proving to be groundbreaking as it allows customers to explore and experience products before making a purchase decision.

Personalized customer experience through immersive applications

The personalization of customer experiences is a decisive factor in modern marketing. VR & AR allow customers to realize their individual preferences in the virtual world, be it when configuring a vehicle or designing their living space. This personalized interaction not only creates added value for the customer, but also promotes a deeper bond with the product or brand.

A significant strengthening of customer loyalty is achieved by VR & AR creating memorable experiences. The customer not only takes on a passive role, but becomes an active participant thanks to the technology. The resulting identification with the brand paves the way for long-term engagement and loyalty.

Technology Application example Customer benefits
Virtual reality (VR) Virtual product configurators Enables individual product customization
Augmented Reality (AR) Interactive operating instructions Provides help and support with use
Mixed Reality (MR) Extended virtual showrooms Immersion in the product world without physically changing location

This table shows how diverse the possible applications of VR & AR are for creating personalized customer experiences. The combination of interactivity and individual design of the experience promotes the Experience marketing and contributes significantly to customer loyalty - two aspects that are indispensable in today's competitive environment.

Success factors for the implementation of VR & AR in B2B companies

The implementation of VR & AR in the corporate landscape represents a major step in the Digitization represent. It is crucial for B2B companies to not just view these technologies as futuristic tools, but to use them as part of a strategic realignment. The Success factors The key to implementation lies in the careful selection of the technology itself as well as in understanding the user experience and the technical infrastructure.

User-centered application development: The focus on the end user is essential for success. VR & AR must offer a clear benefit in order to promote acceptance and enthusiasm.

Strategic fit and feasibility: Technological innovations must fit in with the core business and be scalable. Technical feasibility is also a decisive factor when it comes to the implementation of VR & AR seamlessly.

Interdisciplinary cooperation: Cooperation between different departments promotes the development of applications that are both technologically mature and economically viable.

Knowledge building and training: Skills in dealing with VR & AR are essential. Investing in training and further education is a guarantee of success.

Key factors such as user acceptance, application-oriented concepts and a solid technological basis are essential in order to exploit the full potential of VR & AR in B2B companies.

If we compare these factors, the following overview emerges:

Success factor Description Contribution to success
User orientation Developing applications that represent real added value for the user. Increase in user acceptance
Strategic use Use of VR & AR in areas that promote and enrich the core business. Achieving a direct competitive advantage
Technical feasibility Comparison of technology compatibility with existing systems. Seamless integration and scalability
Internal collaboration Cooperation between IT, development, marketing and management. Holistic concept and broad support
Education and development Investment in knowledge transfer and skills development. Sustainable use and innovative capacity

In summary, it is essential that companies that have a Implementation of VR & AR choose a methodological approach that is based on the Success factors is based. This ensures that VR & AR are not just used as innovative gimmicks, but generate real added value for the B2B business.

Conclusion: VR & AR as key technologies in B2B industry communication

The landscape of the B2B industry communication is due to the introduction of VR (Virtual reality) and AR (augmented reality) are about to undergo a remarkable transformation. If you look at the developments and opportunities that these Key technologies it is clear that they represent far more than just a trend - they are groundbreaking tools that enable companies to remain competitive in an increasingly digital world.

Particularly in the B2B industry communication VR and AR offer new perspectives: be it through three-dimensional product visualizations, interactive customer engagement or improved training methods - they expand and intensify communication between business partners. The ability of VR and AR to convey complex content and processes in a simple and memorable way offers particular added value, increasing the efficiency and effectiveness of communication.

In conclusion, it can be stated that VR and AR are not only the future of B2B industry communication but are already having a decisive influence on the way in which companies interact, drive innovation and impart knowledge. The progressive use of these Key technologies opens up a new horizon in corporate communication that is unique due to its immersiveness and interactivity and promises a lasting effect.


What are VR & AR apps for B2B and what new fields of application do they open up?

VR (virtual reality) and AR (augmented reality) Apps for B2B are software solutions that use immersive technologies to Enterprise applications such as training, product development and customer engagement. They enable B2B companies to Innovative technology and digital transformation communicate and collaborate more efficiently and effectively.

How are VR and AR revolutionizing B2B interaction?

VR and AR are fundamentally changing the way companies communicate internally and interact with customers. They offer Innovative communication optionsby creating realistic simulations for training, detailed product visualizations and interactive customer experiences that go beyond traditional methods.

What role do investments in immersive technology play for B2B companies?

Investments in immersive technologies such as VR and AR demonstrate the confidence and commitment of B2B companies in digital innovation processes. These investments are necessary to keep pace with developments and secure competitive advantages through improved business processes and innovative customer offerings.

To what extent does immersive technology influence traditional business processes?

Immersive technology digitizes and optimizes traditional business processes, for example by improving training and development processes through realistic simulations or improving product presentation through virtual showrooms and interactive configurators.

What is the difference between VR and AR?

The main difference lies in the nature of the experience. VR creates a completely virtual environment in which users can immerse themselves, while AR enhances the real world with digital elements and provides additional information, making the real environment interactive and informative.

How are AR & VR used in product demonstrations and sales?

AR and VR are used to make product demonstrations more captivating and informative. For example virtual showrooms Make products accessible that would otherwise be difficult to imagine. Interactive product configurators allow customers to customize products according to their wishes and see changes in real time.

What advantages do virtual training simulators offer in training and further education?

Virtual training simulators provide a risk-free environment in which complex procedures can be practiced, resulting in a faster learning experience and improved performance. They make it possible to simulate scenarios that are difficult to replicate in the real world and increase the efficiency and quality of training.

What opportunities does immersive technology offer for collaborative working?

Immersive technologies enable teams around the world to work together on 3D models or projects in real time as if they were in the same room. This promotes collaboration, speeds up the decision-making process and improves the outcome of collaborative work processes.

What is the role of VR in virtual conferences and events?

VR brings a new dimension of interactivity and engagement to virtual conferences and events. You can give participants a immersive experience that overcomes spatial boundaries and makes it possible to participate in places and events without having to be physically present.

How is augmented reality changing after-sales service and maintenance?

AR changed After Sales Service and maintenance by enabling service technicians to have instructions and important information directly in view during maintenance. This improves the accuracy and efficiency of the work and increases safety at the same time.

How do VR & AR strengthen customer loyalty and marketing?

Through experiential marketing, VR and AR allow customers to experience and test products in immersive environments, which leads to a deeper understanding and a stronger bond with the product. This creates unforgettable experiences and promotes customer loyalty.

What are the success factors for the implementation of VR & AR in B2B companies?

For a successful implementation of VR and AR, a company should consider the user benefits, technical feasibility and attractiveness of the application. It is crucial to create applications that offer real added value and utilize the unique features of AR and VR.

Why are VR & AR considered key technologies in B2B industry communication?

VR and AR are considered Key technologiesas they redefine communication and interaction within companies and with customers. They enable unique experiences that permanently change the way we learn, work and experience products.